Where to Stay in Puglia, Italy: 5 Best Areas & Hotels 

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Planning a trip to Puglia, Italy? You’re in the right place! 

This captivating region at the heel of Italy’s boot is bursting with character, from sparkling coastlines and ancient olive groves to towns that feel like they’ve stepped straight out of a storybook.

What we love most about Puglia is how it blends history, food, and that irresistible Italian charm that makes you want to linger just a little longer. But with so many inviting towns and coastal hideaways, deciding where to stay can feel a little overwhelming. That’s where we come in. We’ll guide you through the best areas and share hotel recommendations for every budget.

Ready to get started? Let’s go!

Overview of the Best Areas to Stay in Puglia, Italy

Choosing the right base in Puglia can shape your whole trip. The region is large and wonderfully diverse, with everything from historic cities to tiny seaside towns and countryside escapes. Because distances can be longer than you expect, it’s worth thinking about what kind of atmosphere you want and how much exploring you plan to do.

While Puglia’s train system isn’t as connected as in other parts of Italy, the highways make driving straightforward and surprisingly calm outside the bigger cities. Renting a car is the easiest way to see more of the region, and no matter where you stay, booking accommodation early is a must since places fill up quickly, especially in summer.

• Bari – The largest city in Puglia, Bari is a convenient home base for exploring the region, with an Old Town full of winding alleys and lively piazzas. A stay at Il Serafino Holiday Suites puts you in the heart of the action with plenty of charm.

• Lecce – Known as the “Florence of the South,” this city dazzles with its Baroque architecture and central location. Hotel Delle Palme offers a comfortable spot to soak it all in and makes day trips around southern Puglia easy.

• Alberobello – A storybook town in the Itria Valley, famous for its Trulli houses. Spending a night or two here feels magical, and Trulli Holiday Albergo Diffuso lets you experience that fairytale atmosphere up close.

• Otranto – A southeastern gem with fascinating history and some of the region’s best beaches. Staying at Masseria Bandino & Spa gives you both relaxation and easy access to the coastline.

• Gallipoli – A seaside town with historic streets, sandy beaches, and a relaxed vibe. Victoria Palace Hotel & Zen Wellness combines coastal charm with plenty of comfort.

Where to Stay in Puglia, Italy

Bari Vecchia

Bari Vecchia, the Old Town of Bari, is a wonderful choice if you want a lively, atmospheric base that feels authentically southern Italian. The maze of narrow cobblestone streets opens onto bustling piazzas, where laundry flutters above and the smell of fresh focaccia drifts from tiny bakeries. 

Staying here puts you close to some of the city’s most iconic sights, including the Basilica di San Nicola and the imposing Norman-Swabian Castle. We love how walkable it all feels, with surprises around every corner.

This area is perfect if you’re short on time but still want to balance sightseeing with easy day trips along the Adriatic coast. Bari’s central train station is just a short ride away, and the airport is within easy reach. 

On the flip side, Bari Vecchia can get busy in peak summer, and the streets can be confusing at first. But once you settle in, it feels like living in a living, breathing piece of history.

Pros

• Full of charm with historic architecture and lively piazzas
• Easy access to both cultural sights and day trips along the coast

Cons

• Can be crowded during peak summer months
• The winding alleys are confusing to navigate at first

Palazzo Calò – $$$

Palazzo Calò brings together historic charm and modern style in the heart of Bari Vecchia. Each studio is beautifully designed with wood-beamed ceilings, exposed brick walls, and handy kitchenettes that make longer stays easy. The rooftop terrace is the real highlight, offering panoramic views across Bari’s rooftops, the perfect spot for an evening aperitivo.

The location is ideal, right between the shopping streets of Via Sparano and Corso Vittorio Emanuele and just a few minutes’ walk from Bari Cathedral and the Basilica of San Nicola. Everything you want to see is right on your doorstep, with the Old Town atmosphere all around. Rates average around €200 per night.

Check availability and book your stay at Booking.com!

Il Serafino Holiday Suites – $$

Il Serafino Holiday Suites combines a prime Bari Vecchia location with plenty of thoughtful comforts. Rooms come with air-conditioning, Wi-Fi, and private bathrooms, while some also feature fireplaces, balconies, or city views that make your stay feel extra special.

We especially like the mix of modern touches, such as streaming services, with little details like a tea and coffee maker and minibar that keep things practical.

The setting couldn’t be more convenient: Bari Cathedral is only three minutes away on foot, the Basilica di San Nicola is just a short stroll, and Bari Central Station is within easy reach for day trips. It’s the perfect balance of charm and accessibility. Rooms start from around €140 per night.

Browse all room types and secure your stay here!

Dimora L’Etual – $

Dimora L’Etual is a welcoming spot in the very heart of Bari Vecchia, with Bari Cathedral only two minutes away and the Basilica di San Nicola just around the corner. Rooms are simple yet comfortable, with air-conditioning, private bathrooms, and free Wi-Fi, while extras like a terrace and lounge area give you space to unwind.

Family rooms and round-the-clock security make it a reliable choice for those who value peace of mind. The location makes exploring effortless: you can walk to Petruzzelli Theatre, Mercantile Square, or even stretch your legs with a stroll to Pane e Pomodoro Beach.

With multilingual staff at the 24-hour front desk and handy services like luggage storage, the little details are well taken care of here. Rooms average around €90 per night.

Check all the details and book your stay here!

Related Read: Want to dive deeper into Bari? Check out our detailed guide on where to stay in Bari here for neighborhood tips and the best hotel picks!

Lecce

Known as the “Florence of the South,” Lecce is a city that dazzles with its ornate Baroque architecture and rich cultural heritage. Wandering its golden-stone streets feels like stepping into an open-air museum, with masterpieces such as Piazza del Duomo, the Basilica di Santa Croce, and the Roman Amphitheatre all within walking distance. 

The city’s vibrant café culture and excellent restaurants add to the charm, making it an ideal base for travelers who love history, art, and good food.

Lecce’s location in central Puglia makes it especially convenient for day trips to both the Adriatic and Ionian coasts. You can spend your mornings admiring the intricate facades and lively piazzas, then be at the beach by afternoon. 

It’s well-connected by train and bus, though driving can sometimes be a challenge with narrow streets and limited parking. The city does get busy in the summer months, but the lively atmosphere is part of what makes it so memorable.

Pros

• Stunning Baroque architecture and historic landmarks
• Central location for day trips across southern Puglia

Cons

• Parking can be tricky in the city center
• Crowded during peak summer season

Palazzo Sant’Anna Lecce – $$$

Palazzo Sant’Anna captures the elegance of Lecce with spacious family rooms, private terraces, and charming city views. The interiors balance modern amenities with a warm, welcoming style, while thoughtful extras like yoga classes and a wellness package make it easy to slow down and unwind.

We especially love the sunny terrace and cozy lounge, which are perfect for relaxing after a day of exploring. The location is spot on: Lecce Cathedral is just a short walk away, Sant’Oronzo Square is a short stroll, and even Piazza Mazzini is within easy reach.

Add in the excellent breakfast spread of local specialties, pastries, and freshly cooked dishes, and your mornings here feel like a treat. Rooms average between €300 and €400 per night.

Check availability and book your stay at Booking.com!

Hotel Delle Palme  – $$

Hotel Delle Palme makes a relaxed base in Lecce, with spacious, air-conditioned rooms that are both practical and comfortable. Modern touches like Wi-Fi, flat-screen TVs, and private bathrooms mean you’ve got everything you need for an easy stay. Each morning begins with a hearty buffet breakfast of both sweet and savory dishes, giving you plenty of fuel for a day of exploring.

What we really like here is the hotel’s large in-house restaurant. It’s the perfect spot to taste Salento specialties alongside Italian and international favorites, without even needing to step outside. That mix of convenience and local flavor is a real bonus. Rooms range from €130 to €170 per night.

Check availability and book your stay here!

Arryvo Hotel – $

Arryvo Hotel brings a fun, modern energy to Lecce with rooms that are stylish yet simple, offering air-conditioning, Wi-Fi, and private bathrooms. Each space comes with a desk, minibar, and TV, keeping things comfortable whether you’re here for a quick city break or a longer stay.

The hotel doubles as a lively hangout, with a bar, games room, and even live music or a DJ on some nights. Add in a restaurant serving everything from brunch to drinks, plus plenty of vegetarian and gluten-free options, and it’s a spot where you can eat, relax, and be entertained without ever leaving the building. Rooms start from around €100 per night.

Take a look at the latest deals and book your stay today!

Alberobello

Alberobello is one of those places that feels almost unreal, as if you’ve stepped straight into a fairytale. The town is famous for its whitewashed Trulli houses with cone-shaped roofs, a UNESCO World Heritage site that has made Alberobello world-renowned. 

Staying here gives you the chance to experience these unique dwellings up close, whether you wander through the winding lanes of Rione Monti or explore the quieter Aia Piccola district. The atmosphere is magical, especially in the evenings when day-trippers leave and the streets fall quiet.

This is a great choice for couples looking for romance, photographers chasing unique scenes, or anyone who wants a one-of-a-kind overnight experience. The location in the Itria Valley also makes Alberobello an easy stop on a wider Puglia itinerary. 

Just keep in mind that it can be crowded during the day, and dining options are more limited compared to bigger towns. Still, the chance to sleep inside a Trullo is something you won’t forget.

Pros

• Staying inside a UNESCO-listed Trullo is a unique experience
• Charming atmosphere, especially once the day-trippers leave

Cons

• Can be very busy during daytime hours
• Limited dining and nightlife options compared to larger towns

Le Alcove – Luxury Hotel nei Trulli – $$$

Le Alcove lets you live out the dream of sleeping inside a Trullo, Alberobello’s storybook stone huts that are now UNESCO World Heritage treasures. Each one has been lovingly restored with modern perks like Wi-Fi, satellite TV, and chic Gabriella Chieffo bath products.

Some even feature spa baths, making the stay feel wonderfully indulgent. We love how these ancient dwellings keep their charm while still feeling fresh and comfortable. The hotel sits right by the main square, so exploring Alberobello’s winding lanes couldn’t be easier.

Extras like airport shuttles, a reserved parking spot, and the option to add half board at a local restaurant make the experience all the more convenient. Rooms average around €300 per night.

Check availability and book your Trullo stay here!

Trulli Holiday Albergo Diffuso – $$

Trulli Holiday Albergo Diffuso gives you the chance to stay in a real Trullo, spread across different spots in the center of Alberobello. Each one keeps its original character with stone walls and vaulted ceilings, paired with antique furnishings and private bathrooms. Some even have a living area and kitchenette, making it easy to settle in for a longer stay.

Breakfast can be included, served in a cozy breakfast room with plenty of continental favorites. On arrival, the staff personally guide you to your Trullo and are happy to help organize excursions around Puglia or even a trip to Matera. It’s a simple yet unforgettable way to experience Alberobello’s heritage up close. Rooms start at around €140 per night.

Browse the options and book your stay today!

Charming Trulli  – $

Charming Trulli does exactly what the name suggests, offering the chance to stay in beautifully renovated stone houses right in the heart of Alberobello. Each Trullo has its own character: some come with vaulted ceilings, others with private gardens or furnished patios, and a few include kitchens for extra flexibility. It’s authentically rustic yet still provides the comforts you need for a relaxed stay.

All of the Trulli are within a short stroll of Alberobello’s main sights, so exploring the town is wonderfully easy. The team can also help arrange countryside tours, which is a great way to see more of the Itria Valley beyond the town itself. Rooms average around €120 per night.

Check availability and book your Trullo getaway here!

Otranto

Otranto is a coastal gem that combines sandy beaches, fascinating history, and plenty of Southern Italian charm. The town is most famous for its 11th-century cathedral with a vast mosaic floor and the medieval Aragonese Castle, both of which bring the past vividly to life. 

Down by the waterfront, the harbor is lined with cafés and seafood restaurants, perfect for lingering over a meal while watching the sunset. We love how Otranto feels both relaxed and full of character, making it easy to slow your pace and soak up the atmosphere.

This is a wonderful spot for couples looking for romance, families wanting easy access to the beach, or travelers who enjoy mixing culture with leisure. The town also works well as a base for exploring the southeastern corner of Puglia, where turquoise waters and dramatic coastline are never far away. 

Do keep in mind that Otranto can be very popular in high season, and options for nightlife are fairly low-key. But that just adds to the laid-back vibe.

Pros

• Beautiful beaches paired with fascinating history
• Relaxed, small-town atmosphere with great seafood

Cons

• Very busy in peak summer months
• Limited nightlife options

Masseria dei Monaci – $$$

Masseria dei Monaci offers a peaceful countryside escape just outside Otranto, with a lovely mix of comfort and rustic charm. Rooms are simple yet inviting, with flat-screen TVs, private bathrooms, and some featuring cozy seating areas. The setting feels peaceful and tucked away, yet you’re still close to the coast and all the main sights.

With its own restaurant, you can savor local flavors without even leaving the property. A shared lounge, outdoor spaces, and free private parking make it an easy, relaxing choice—especially for road-trippers exploring Puglia. Rooms start at around €200 per night.

Take a look at the options and book your stay today!

Masseria Bandino & Spa – $$

Masseria Bandino & Spa combines countryside tranquility with plenty of ways to keep your stay interesting. Set in a renovated 18th-century farmhouse, it has a stylish yet relaxed feel, with spacious rooms that include modern comforts like air-conditioning, satellite TV, and minibars. Some even open directly onto the gardens or come with a balcony.

We love how the large central courtyard invites you to slow down with a drink or simply enjoy the sunshine. This is more than just a place to sleep; you can dip into the pool, rent bikes, or even book activities like horseback riding, boat tours, and scuba diving.

Food lovers will appreciate the on-site restaurant serving regional specialties, and there are also wine tastings and food tours on offer. It’s a stay that makes it easy to enjoy both relaxation and adventure. Rooms average between €120 and €200 per night.

Check all room categories and book your stay here!

Hotel Bellavista – Boutique Hotel – $

Hotel Bellavista lives up to its name with balconies that open onto sweeping sea views, making it a charming choice for a stay in Otranto. Rooms are comfortable and practical, with air-conditioning, Wi-Fi, private bathrooms, and little extras like a minibar and work desk.

The simple style keeps the focus on those gorgeous views, while the location puts you close to the beach and Otranto’s historic center, so it’s easy to switch between sun-soaked afternoons by the water and evenings exploring the castle and harbor.

A relaxed bar, in-room breakfast, and attentive staff add a personal touch that makes the experience even more enjoyable. Rooms average around €140 per night.

See current rates and book your seaside stay today!

Related Read: After choosing where to stay, don’t miss our 3-day Puglia itinerary here—it’s the perfect way to experience the region’s highlights like a local.

Gallipoli

Gallipoli is a seaside favorite on Puglia’s Ionian coast, where historic charm meets a laid-back beach town vibe. The Old Town sits on a small island connected by a bridge, and wandering through its narrow lanes brings you to centuries-old churches, hidden courtyards, and lively piazzas.

We love how the atmosphere here feels both timeless and relaxed, with the scent of the sea never far away. It’s a brilliant spot if you want to mix sightseeing with plenty of time by the water. The surrounding coastline is dotted with sandy beaches, and you’ll find beach clubs that keep the energy going well into the evening. 

Gallipoli can get busy in peak season, but that only adds to the lively summer feel. Parking and driving in the Old Town can be a little tricky, though once you’re on foot, it’s a pleasure to explore.

Pros

• Historic Old Town with charming streets and architecture
• Easy access to beautiful sandy beaches and lively beach clubs

Cons

• Very crowded in peak summer months
• Parking and driving in the Old Town can be difficult

Palazzo del Corso – Boutique Hotel – $$$

Palazzo del Corso is all about style and indulgence, blending 19th-century elegance with modern design. Rooms are individually decorated with features like parquet floors, four-poster beds, or vaulted ceilings, while still offering all the comforts you’d expect, from Wi-Fi to satellite TV.

On the panoramic terrace, breakfast, dinner, and drinks come with sweeping views of the Ionian Sea, plus a hot tub for an extra touch of luxury. This former noble residence makes it easy to soak up Gallipoli’s atmosphere.

You’re right on the main street with chic boutiques at your doorstep, and sandy beaches are just a short ride away (with discounted rates included). Add in a gourmet restaurant specializing in Puglian cuisine and a small spa and gym, and it’s the kind of place that makes a getaway feel truly special. Rooms average around €300-€400 per night.

Treat yourself and book your stay at Booking.com!

Victoria Palace Hotel & Zen Wellness – $$

Victoria Palace Hotel & Zen Wellness is a stylish retreat close to Gallipoli’s seafront, with elegant rooms that keep comfort front and center. Air conditioning, satellite TV, and private bathrooms come as standard, and some rooms include balconies overlooking the pool.

The outdoor pool area doubles as a peaceful spot to relax between sightseeing or beach days. Plus, dining here is a highlight, with the restaurant focusing on Salentine cuisine made from fresh local ingredients, all paired with excellent regional wines.

The hotel also offers guided tours and group activities, making it easy to get more out of your stay in Gallipoli. Rooms start at around €160 per night.

Browse the options and book your stay here!

Xilhotel by Perle di Puglia – $

Xilhotel by Perle di Puglia is a bright and welcoming stay in Gallipoli, offering comfortable rooms with air-conditioning, tiled floors, and private bathrooms. Each comes with practical touches like a refrigerator, TV, and wardrobe, making it a simple but reliable base while you explore. The design keeps things unfussy, letting you focus on the town and coastline just outside.

A daily breakfast adds to the appeal, with everything from pastries and pancakes to cheese, fruit, and fresh juice. There’s also a terrace and outdoor seating area where you can start your day slowly or wind down in the evening. With the beach and Gallipoli’s historic center just a short stroll away, it’s easy to combine relaxation and sightseeing here. Rooms average around €100 per night.

Check availability and book your stay today!

Related Read: Planning to spend some time in Bari? Don’t miss our 3-day Bari itinerary, the perfect starting point for discovering the best of Puglia!

Top Activities to do in Puglia

Now that you’ve chosen where to stay in Puglia, it’s time to plan how you’ll experience it! This region is full of flavor, history, and stunning scenery, so to help you get started, we’ve picked out five of our favorite experiences that showcase the very best of Puglia’s culture, coastline, and charm. Just keep in mind that tours in Puglia can sell out fast, especially during summer, so it’s worth booking your favorites early to lock in your spot!

• Go on a street food tour – We always say the best way to understand a place is through its food, and Bari proves that true! This 3-hour street food tour takes you through the Old Town for local favorites like cheesy panzerotti, focaccia barese, and even octopus sandwiches. It’s authentic, relaxed, and the tastiest way to get to know the city!

• See Puglia’s coast by boat – There’s nothing quite like viewing Polignano a Mare from the water! This small-group boat trip glides past dramatic cliffs, hidden caves, and whitewashed houses stacked above the sea. You’ll even stop for a swim in turquoise water—trust us, it’s as dreamy as it sounds.

• Take a Puglia day trip – Short on time? This full-day tour makes it easy to see three of Puglia’s most beautiful towns—Alberobello, Monopoli, and Polignano a Mare—without the hassle of trains or rentals. With comfy transport, flexible stops, and a friendly local driver, it’s the stress-free way to explore the region’s highlights.

• Visit a mozzarella farm – Nothing says Puglia like fresh cheese! At this family-run Masseria, you’ll watch burrata and mozzarella being made right in front of you before enjoying generous tastings alongside local meats and bread. It’s a delicious, down-to-earth experience that connects you to true Italian tradition.

• Explore Bari by bike – Want to see more in less time? This 2-hour bike tour is a fun, easy ride through both modern Bari and its Old Town, with stops at the Basilica di San Nicola and scenic seaside spots. With snacks, stories, and fresh air, it’s sightseeing made simple—and seriously fun!

Renting a Car in Italy

Renting a car in Italy is one of the best ways to explore the country beyond the cities—think charming Tuscan villages, dramatic Amalfi Coast drives, and hidden gems in the countryside. While Italy’s roads can be a little chaotic (especially in cities), with the right preparation, renting a car here can be an unforgettable and rewarding experience!

We always use Discover Cars when booking our rentals, and highly recommend them. They compare dozens of providers to find you the best rates, include important filters like “automatic transmission,” and offer affordable full insurance coverage. For more info, you can read our in-depth Discover Cars review here.

Tips for Renting a Car in Italy

• Drive on the right: Italians drive on the right-hand side of the road and overtake on the left. Right turns on red are illegal, and you must often yield to vehicles coming from the right at intersections.
• Stay alert and confident: Italian driving can feel aggressive in cities—expect assertive drivers, scooters weaving through traffic, and liberal horn use (often just a form of communication). Stay calm and practice defensive driving.
• Insurance is a must: We highly recommend adding full coverage insurance when booking. Minor damage like scratches and dents is common, especially in cities, and Discover Cars’ full protection gives you peace of mind at a low cost!
• Mind the ZTL zones: Many city centers have restricted traffic zones called ZTLs. Entering without a permit can result in a fine. Check with your hotel and use GPS with ZTL alerts.
• Choose the right vehicle: Roads in Italy can be narrow and parking tight, so a compact car is usually best. Most rentals are manual, but if you need an automatic, you can easily filter for one when booking with Discover Cars. 

What You Need to Rent a Car in Italy

• A valid driver’s license from your home country.
• If you’re from outside the EU, you’ll likely need an International Driving Permit (IDP).
• A credit card in the driver’s name is typically required for the security deposit.
• You must be at least 18 years old, but renters under 25 may incur a young driver surcharge.

Ready to hit the road? Book your car with Discover Cars here and discover the freedom of exploring Italy on your own terms!

Thanks for reading!

In a region as diverse as Puglia, we know how tricky it can be to decide where to stay and what to see first. But we’ve done the research for you, narrowing down the best towns, hotels, and experiences so you can simply relax and enjoy everything this sun-soaked corner of Italy has to offer. From storybook towns to seaside escapes, you really can’t go wrong following these picks.

Before you go, make sure to check out our other Italy travel guides here! We’ve explored from Sicily’s coastal gems to the vibrant streets of Rome and the rolling hills of Tuscany. Each one is packed with firsthand tips and ideas to help you plan your next unforgettable Italian adventure. Or check out some of our most popular guides below to help get you started!

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