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Planning a trip to Gangnam and wondering where to stay? This is the guide for you!
Gangnam is one of Seoul’s most dynamic districts, famous for its buzzing nightlife, endless shopping, and trendy cafés. At the same time, it has quieter corners where you can slow down, stroll tree-lined streets, and soak in the stylish atmosphere. Because Gangnam is so large and diverse, where you stay can really shape your experience.
That’s where we can help. After exploring Gangnam inside and out, we’ve created this guide to help you find your perfect base. Whether you want neon-lit karaoke streets, boutique shopping, or direct access to COEX Mall, there’s a neighborhood that’s just right for you. Let’s explore the coolest spots to stay in Gangnam!
Don’t Miss Out On Our Top Choice!
This is the hotel and area we loved the most and suggest booking ASAP!
Our personal FAVORITE area to stay in Gangnam is Sinnonhyeon Station! This area has one of the best locations and is surrounded by top restaurants, karaoke spots, boutiques, and more.
We recommend staying at the Novotel Ambassador Seoul Gangnam. It offers luxury without breaking the bank, and the location can’t be beat!
Overview of the Best Areas to Stay in Gangnam
Finding the right neighborhood to stay in Gangnam is easier than you might think—especially with this guide to help you! While Gangnam is just one district of Seoul, it’s actually quite large, with each pocket offering its own vibe. The best way to get around is by subway or on foot, though the bus system is also reliable and makes exploring simple.
Some neighborhoods put you right in the middle of neon lights and late-night barbecue spots, while others are quieter with boutique cafés and stylish streets to wander. You’ll also find areas built around major landmarks like COEX Mall, making it easy to shop, sightsee, and dine without going far.
Here’s a quick overview of each of our favorite neighborhoods in Gangnam:
- Sinnonhyeon Station – Sitting between Gangnam Station and Sinsa-dong, this area is packed with nightlife, barbecue spots, and karaoke bars, while still being close to trendy boutiques and cafés. Novotel Ambassador Seoul Gangnam is a reliable and stylish stay just a short walk from the station.
- Gangnam Station – One of Seoul’s busiest hubs, this area is perfect for travelers who want nonstop energy, nightlife, and easy subway access across the city. For a sleek mid-range option that balances comfort and convenience, check out Shilla Stay Seocho Gangnam Station.
- Sinsa-dong – Known for Garosu-gil’s leafy streets, boutique shops, and chic cafés, this is one of Gangnam’s most stylish neighborhoods with a relaxed vibe. Voco Seoul Gangnam offers modern rooms, great dining options, and a prime location close to it all.
- Samseong-dong – Home to COEX Mall and its aquarium, library, and endless shopping, this business-meets-leisure district is ideal for those who love modern comforts. For a well-placed stay across from COEX, Shilla Stay Samsung COEX Center delivers comfort and city views.
Important Tip
Multiple Seoul trips have taught us that this city doesn’t reward spontaneity when it comes to planning. The good places get snapped up months in advance, leaving the overpriced and underwhelming options for last-minute travelers.
The sweet spot for booking your Gangnam accommodations is 3-4 months out—enough time to secure good rates but not so far ahead that you’re locking in plans excessively early.
Where to Stay in Gangnam, South Korea
Sinnonhyeon Station
Sinnonhyeon Station is right in the heart of Gangnam and makes a fantastic base for first-time visitors to Seoul. Sitting between Gangnam Station and Sinsa-dong, it offers the best of both worlds—you’re steps away from bustling nightlife, but also within easy reach of trendy boutiques and cafés.
The area really comes alive after dark, with neon lights, karaoke bars, and late-night eateries lining the streets. It’s the kind of neighborhood where you can enjoy a traditional Korean barbecue dinner and then wander into a stylish bar, all without leaving the block.
During the day, Sinnonhyeon is well-connected by subway, so you can easily reach the rest of Gangnam or cross the river to explore central Seoul. Shoppers will love being close to the fashion-forward Garosugil in Sinsa-dong, while K-pop fans can check out entertainment company buildings scattered nearby. History lovers aren’t left out either—Bongeunsa Temple and Seonjeongneung Royal Tombs are only a few stops away.
This area is best suited for travelers who want to experience the energetic side of Seoul without feeling too overwhelmed. With a wide range of restaurants, nightlife, and some of the best hotel choices in Gangnam, Sinnonhyeon Station strikes the perfect balance for a fun and convenient stay.
Pros
- Central location between Gangnam Station and Sinsa-dong
- Fantastic nightlife with bars, clubs, and karaoke nearby
- Wide selection of hotels to suit different budgets
Cons
- Can be noisy late at night, especially on weekends
- Less traditional charm compared to areas north of the river
- Traffic congestion is common during peak hours
Novotel Ambassador Seoul Gangnam – $$
Novotel Ambassador Seoul Gangnam is a sleek, modern hotel that’s perfect if you want upscale amenities right in the middle of the action. Just a short walk from Sinnonhyeon Station, it puts you close to nightlife, shopping, and dining while offering plenty of ways to relax after a busy day.
The rooms are spacious and comfortable, with large windows and all the modern touches you’d expect. Guests love the hotel’s impressive facilities, including an indoor heated pool, fitness center, sauna, and even a jogging track. Dining options are excellent too, with everything from Korean barbecue to fine Chinese cuisine on-site, plus a stylish lobby lounge for evening drinks.
Prices typically range from $180 to $500 USD per night, depending on the room type and season. For those looking for a polished, convenient stay in Gangnam, this hotel is a fantastic choice.
Book this upscale hotel in the heart of Gangnam here!
Best Western Premier Gangnam Hotel – $$
For a reliable and stylish option just a short walk from Sinnonhyeon Station, Best Western Premier Gangnam Hotel is a great choice. Its location is fantastic, with easy access to both Line 9 and Line 2, making it simple to get around Seoul.
The rooms are modern and comfortable, with flat-screen TVs, minibars, and cozy touches like bathrobes and slippers. Guests appreciate the added conveniences, including free Wi-Fi, a fitness center, and on-site parking. The hotel also features a restaurant serving both local and Western dishes, plus a relaxed lounge for evening drinks.
One of the biggest perks is that the airport limousine bus from Incheon stops right across the street, making arrivals and departures stress-free. Rates usually fall between $100 and $350 USD per night, making this a great value for Gangnam.
Check availability and secure this convenient stay here!
Hotel Cappuccino – $
Hotel Cappuccino is a trendy budget-friendly option in Gangnam that blends comfort with character. Located just a short ride from Sinnonhyeon Station, this hotel is known for its eco-friendly ethos and stylish design.
Rooms are compact but modern, with comfy beds, city views, and thoughtful touches like tea and coffee facilities. Some rooms are even pet-friendly, making it a great choice if you’re traveling with a furry friend. Guests love the rooftop bar, which is a fun spot to grab a drink and take in the Seoul skyline.
There’s also an on-site restaurant, fitness center, and 24-hour front desk for added convenience. Nightly rates can start as low as $80 USD, depending on room type and season.
Book this budget-friendly base at Hotel Cappuccino here!
Gangnam Station
Gangnam Station is the beating heart of Seoul’s south side and one of the busiest transportation hubs in the city. With Line 2 (the green line) intersecting here, you can zip across the Han River into central Seoul or explore other parts of Gangnam with ease. This convenience makes it one of the best areas to stay if you want to be well-connected and in the middle of all the action.
The station area is always buzzing, day and night. During the day, office workers and shoppers fill the streets, while after dark, the neighborhood transforms into one of Seoul’s liveliest nightlife districts.
Countless restaurants, bars, karaoke rooms, and clubs line the avenues, so there’s never a shortage of things to do. The famous “Gangnam Style” statue is right outside the station, and you’ll also find underground shopping arcades offering everything from affordable fashion to quirky souvenirs.
For sightseeing, the Seonjeongneung Royal Tombs and Bongeunsa Temple are just a short subway ride away, while the station itself serves as a perfect launchpad for exploring the entire city. This area is best suited for energetic travelers who want convenience, nightlife, and endless dining options right at their doorstep.
Pros
- Excellent transport hub with easy access to the rest of Seoul
- Endless dining, nightlife, and shopping options nearby
- Iconic Gangnam landmarks like the “Gangnam Style” statue at your doorstep
Cons
- Can feel crowded and hectic, especially during rush hour
- More modern and commercial, less traditional charm
- Hotels here can book up quickly due to high demand
AC Hotel by Marriott Seoul Gangnam – $$$
AC Hotel by Marriott Seoul Gangnam blends modern European design with timeless comfort, making it a standout choice near Gangnam Station. Just steps from Yeoksam Subway Station, it’s incredibly convenient for getting around Seoul while offering an upscale retreat in the heart of the city.
Rooms are bright and stylish, featuring large windows, cozy seating areas, and sleek bathrooms. Guests rave about the on-site dining, especially Kloud, the 21st-floor restaurant with sweeping skyline views, and the AC Kitchen, which serves international favorites. There’s also a Premier Lounge for exclusive perks like happy hour and tea service.
Families will appreciate thoughtful touches like a kids’ play area, while business and leisure travelers alike can enjoy the 24/7 AC Lounge. Rates generally range from $140 to $420 USD per night, depending on the room type and season.
Enjoy refined luxury in a prime location—book this stay here!
Shilla Stay Seocho Gangnam Station – $$
Shilla Stay Seocho Gangnam Station is a stylish mid-range option that balances comfort, convenience, and value right in the Gangnam area. Located near both Gangnam and Yangjae subway stations, it offers easy connections across Seoul while keeping you close to COEX Mall and other attractions.
Rooms are modern and thoughtfully designed, with work desks, 40-inch flat-screen TVs, and Aveda bath amenities that add a touch of luxury. Guests have access to free Wi-Fi, a well-equipped fitness center, and a 24-hour business center, making it a great choice for both leisure and business travelers.
There’s also an on-site restaurant and bar, plus a 24-hour front desk offering concierge and luggage services. Nightly rates often fall between $110 and $360 USD, making this hotel an excellent value in one of Seoul’s most dynamic districts.
Check availability at Shilla Stay Seocho and reserve your stay here!
Hotel Peyto Gangnam – $
Hotel Peyto Gangnam is a modern and affordable option recommended by the Michelin Guide, making it a standout choice for budget-conscious travelers. Inspired by Canada’s Lake Peyto, the rooms are bright and colorful, with large windows that let in plenty of natural light.
Each room comes with practical amenities like a flat-screen TV, desk, and free Wi-Fi, making it easy to work or relax. Guests can grab breakfast at the on-site Café PO:Z before heading out to explore, or take advantage of the 24-hour front desk for concierge and currency exchange services.
The location is also a big plus—just steps from Yangjae Station and a short ride to Gangnam Station, with Apgujeong and Cheongdam’s luxury shopping streets not far away. Rates usually fall between $90 and $170 USD per night, making this a stylish yet wallet-friendly place to stay in Gangnam.
For an affordable stay in Seoul, book Hotel Peyto Gangnam here!
Sinsa-dong
Sinsa-dong is one of Gangnam’s trendiest neighborhoods, best known for Garosu-gil, a tree-lined avenue packed with chic cafés, bars, and boutique shops. It’s a stylish, laid-back part of Seoul that feels worlds away from the bustle of Gangnam Station, making it a favorite among locals and travelers who want a more relaxed vibe.
This is where Seoul’s fashion-forward crowd comes to shop, sip lattes, and enjoy the slower pace of its leafy streets. The area is perfect for café hopping—you’ll find everything from minimalist coffee spots to themed dessert cafés worth lingering in.
At night, Garosu-gil lights up with intimate bars and lounges, offering a different kind of nightlife compared to the clubs near Sinnonhyeon.
Boutique shopping is another highlight, with independent designers and concept stores giving Sinsa-dong a unique edge. It’s also one of the best places to spot K-pop idols or influencers filming content, which adds a fun, modern buzz to the streets.
While it doesn’t have major historical attractions, Sinsa-dong is all about atmosphere and style. It’s well-connected by subway and makes a great base for couples, friends, or solo travelers who value trendy surroundings and plenty of dining options.
Pros
- Trendy neighborhood with stylish cafés, bars, and boutiques
- Relaxed vibe compared to busier parts of Gangnam
- Beautiful tree-lined Garosu-gil for strolling and people-watching
Cons
- Fewer traditional attractions or cultural sites nearby
- Can feel pricey, especially in cafés and boutiques
- Hotels are more limited than around Gangnam Station
Andaz Seoul Gangnam – $$$
Andaz Seoul Gangnam is a five-star retreat that blends modern design with luxury comforts, making it a top pick in stylish Sinsa-dong. The spacious rooms feature sleek décor, large windows, and thoughtful touches like minibars, tea and coffee makers, and elegant bathrooms, ensuring a relaxing stay.
Guests love the outstanding facilities, which include a full-service spa, fitness center, and indoor pool, perfect for unwinding after a day exploring Garosu-gil’s boutiques and cafés. Dining is another highlight, with multiple restaurants serving everything from international favorites to barbecue grills, plus a chic lounge and bar.
The location also makes it easy to reach Gangnam Station, COEX Mall, and Bongeunsa Temple, while still enjoying the neighborhood’s laid-back vibe. Nightly rates usually range from about $280 to $1,000+ USD, depending on the room and season.
Book this luxurious stay in the heart of Sinsa-dong here!
Voco Seoul Gangnam – $$
Voco Seoul Gangnam is a stylish mid-range hotel that combines comfort with convenience in one of the city’s trendiest neighborhoods. Rooms are bright and modern, featuring city views, flat-screen TVs, minibars, and thoughtful extras like bathrobes and work desks—perfect for relaxing or catching up on emails.
Guests love the wide range of dining options, with everything from American and Italian favorites to Asian dishes served at the on-site restaurant. Breakfast is especially well-reviewed, offering a mix of hot dishes, pastries, and fresh fruit. The hotel also features a fitness center, terrace, bar, and coffee shop, making it easy to balance work and leisure.
With Garosu-gil’s boutiques and cafés close by and Gangnam Station just a short ride away, this is a convenient base for exploring both Sinsa-dong and beyond. Nightly rates usually fall between $140 and $600 USD.
Check availability and book voco Seoul Gangnam here!
Aiden by Best Western Cheongdam – $
Aiden by Best Western Cheongdam is an affordable yet stylish option near Sinsa-dong, offering comfort and value in one of Seoul’s most fashionable neighborhoods. The rooms are clean and modern, with flat-screen TVs, minibars, coffee makers, and thoughtful extras like bathrobes and free toiletries. Some suites even provide extra space for families or groups.
Guests can start their day with the well-reviewed buffet breakfast, then take advantage of the on-site fitness center, restaurant, and bar. The 24-hour front desk offers concierge services in both English and Japanese, making check-in and local travel smooth and easy.
Located within easy reach of Bongeunsa Temple, COEX Mall, and the boutiques of Garosu-gil, the hotel strikes a great balance between convenience and price. Nightly rates often range from $80 to $220 USD, making it an excellent choice for budget-conscious travelers who don’t want to sacrifice style.
Reserved this affordable stay in Sinsa-dong here!
Related Read: Let us help you plan the rest of your trip! See our ideal 5-day Seoul itinerary for top activities, can’t-miss sights, our favorite restaurants, and more.
Samseong-dong
Samseong-dong is best known as the home of COEX Mall, one of Asia’s largest underground shopping complexes and a must-visit for anyone coming to Seoul.
This massive complex has everything—international fashion brands, Korean cosmetics, endless dining options, an aquarium, and even the COEX Library, famous for its towering bookshelves and Instagram-worthy design. If shopping is high on your Seoul itinerary, staying in Samseong-dong makes perfect sense.
By day, the neighborhood is largely a business hub, filled with sleek office towers and professionals on the go. But its modern vibe means you’ll find plenty of conveniences—great restaurants, stylish cafés, and upscale hotels catering to both business and leisure travelers. The Starfield COEX Mall alone can easily take up a full day, especially if you add in a movie at the Megabox theater or a stroll through the COEX Aquarium.
Cultural highlights are close by, too, with Bongeunsa Temple just across the street, offering a serene contrast to the bustling mall. The area is also well-connected by subway, making it easy to reach other parts of Seoul.
Samseong-dong is best suited for travelers who love modern comforts, easy shopping, and being in the middle of a sleek, urban setting.
Pros
- Direct access to the COEX Mall and its attractions
- Plenty of modern hotels, restaurants, and cafés
- Good transport links to the rest of Seoul
Cons
- More business-focused, less traditional charm
- Can feel busy and commercialized
- Nightlife options are more limited compared to Gangnam Station or Sinnonhyeon
Park Hyatt Seoul – $$$
Park Hyatt Seoul is the definition of luxury in Samseong-dong, perfectly placed right across from COEX Mall and steps from Samseong Station. Designed with natural oak and stone, the rooms and suites feel like a serene escape, with floor-to-ceiling windows offering sweeping city views and spa-like bathrooms featuring oversized tubs and rain showers.
Guests love the top-floor fitness center and spa, as well as the heated indoor pool with panoramic views of Gangnam. Dining is a highlight here too—Cornerstone serves expertly grilled meats and homemade pastas, while The Lounge and Timber House offer everything from Korean dishes to fresh sushi paired with sake or soju.
Nightly rates generally range from $320 to $1,500 USD, making this one of Seoul’s most exclusive stays.
Experience world-class comfort—book Park Hyatt Seoul here!
Shilla Stay Samsung COEX Center – $$
Shilla Stay Samsung COEX Center is a sleek and convenient choice for travelers who want to be right in the heart of Samseong-dong. Located just steps from Samseong Station and directly across from COEX Mall, the hotel couldn’t be better placed for shopping, dining, and easy subway access.
Rooms are modern and functional, offering flat-screen TVs, tea and coffee makers, and city views on higher floors. Families and groups will appreciate the larger room options, while business travelers benefit from work-friendly amenities and a 24-hour front desk.
Guests rave about the rooftop bar and the breakfast buffet that serves both Korean and international dishes. With extras like a fitness center, restaurant, and even laundry facilities, this property balances comfort and practicality. Nightly rates usually range between $110 and $350 USD, making it a solid mid-range option in Samseong-dong.
Book your stay at Shilla Stay Samsung COEX Center here!
Hotel Crescendo Seoul – $
Hotel Crescendo Seoul is a chic yet budget-friendly choice just a short walk from Bongeunsa Temple and COEX Mall. Rooms are compact but thoughtfully designed, with soundproofing, flat-screen TVs, refrigerators, and modern bathrooms that make for a comfortable stay. Larger suites and terrace rooms are also available for those who want extra space.
Guests can relax on the sun terrace or enjoy a meal at the on-site restaurant, which serves European-inspired cuisine in a stylish setting. There’s also a cozy bar, coffee shop, and picnic area, giving plenty of options for dining and downtime without leaving the property.
The location is particularly convenient, with subway access nearby and Gangnam Station less than 2 miles (3.2 kilometers) away. Nightly rates usually fall between $80 and $230 USD, making this an excellent value for travelers who want to stay close to COEX without splurging.
Book this affordable Samseong-dong stay here!
Top Activities to do in Seoul
Now that you’ve picked out your preferred pocket of Gangnam to stay in and your favorite hotel, you can start planning your itinerary! Gangnam is a great part of Seoul to base yourself in because it’s well-connected, so you can hit Seoul’s top sights easily. Here are a few of our personal favorite activities in Seoul:
- Visit the DMZ – This full-day tour makes visiting the border between North and South Korea possible! It provides transportation, and most importantly, an expert guide to give information, history, and context as you explore.
- Night market food tour – The way to my heart is through my stomach, and this food tour won me over! This was the best way to try a variety of Korean dishes, all while exploring Gwangjang Market, stopping for Korean BBQ, and soaking in the culture.
- See the real Gangnam – Since you’re staying in Gangnam, this authentic city tour is essential. Led by a local, you’ll discover the pressures and social constructs that are under the surface of Gangnam. We loved this experience because it went deeper than most sightseeing tours do!
- Visit the Royal Palace and Changing of the Guards – This half-day tour explains the cultural significance of the Changing of the Guards ceremony at the palace. We also stopped by historic temples and presidential buildings. It was a deep dive into Korean history!
- Take a moonlit walking tour – Seoul is a nighttime city, so this moonlight tour was such a unique experience. We saw stunning viewpoints of the city, strolled through Naksan Park, and even discovered Seoul’s quirky street art.
Related Read: Looking for more activities? Check out our full list of the best things to do in Seoul and save time when researching for your trip!
Don’t Forget Travel Insurance!
If you’re looking to save money on travel insurance, we currently use and recommend SafetyWing. We’ve been using their coverage since 2018 and they’ve had our backs when we needed emergency flights and got sick overseas.
SafetyWing is one of the cheapest providers out there and covers everything from medical costs to lost luggage, travel delays, and emergency flights. A huge difference we’ve found between them and other companies is that they let you take out a policy AFTER leaving your home country. We’ve also found it handy that it’s a monthly payment rather than a lump sum, and you can get a refund for unused time.
SafetyWing has helped us out in some scary situations before and their affordable coverage has given us peace of mind. You can read our honest review of SafetyWing for all the pros and cons.
Thanks for reading!
Where you stay can truly make or break your experience, but we know these four areas of Gangnam will provide a great vacation! They all have their own unique charm, but are conveniently located and surrounded by amazing food (isn’t all of Seoul though?). Don’t stress about your trip to Seoul, we’ve got you covered!
If you need help planning the rest of your trip, see all of our South Korea blogs here! Whether you’re staying in Seoul or traveling further, we have resources to assist in your planning process. Here are a few related blogs to inspire your travels:
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